The University of Missouri at Kansas City BA (1978); MA (1980) English, with emphasis in creative writing and journalism G.P.A.: 3.356 undergraduate; 3.666 postgraduate University Scholar; Deans List; Mortar Board candidate
Full-time Employment Experience (Prior to launching Austin Ad Team)
Slack & Davis, LLP, Austin TX 05/02-03/07 With offices in Austin and Dallas, Slack & Davis is a nationally recognized aviation law firm.
Director of Marketing Develop and direct firm-wide marketing, advertising and public relations for law firm with offices in Austin and Dallas Oversee $300,000 annual budget; develop annual marketing communications plan Manage media relations programs, targeting local, legal and national media Develop, write and produce TV campaigns in Austin and Dallas markets Create all print advertising, marketing communications collateral and direct mail Develop and manage various practice-group marketing programs Write and oversee content, SEO, e-advertising campaigns and hosting for Web site Lead strategic-planning sessions, marketing retreats and business-development activities Plan and promote special events for referring attorneys to build referral network Oversee community relations programs with KVUE-TV (ABC) Five Who Care awards, Austin Symphony Orchestra Corporate Sponsorship and Dell Children's Medical Center.
AvreaFoster Advertising, Dallas TX 10/98-6/00 AvreaFoster is a member of the Omnicom Group of Companies.
Senior Copywriter
Develop creative advertising, direct mail, collateral, electronic mail and Web sites for accounts, such as Southwest Airlines, i2 Technologies, EDS, Trammell Crow Company, Jenkins & Gilchrist, America On Line, Compaq Computers and Fidelity Investments For Web sites and e-mail campaigns, manage content process, including global navigation and content architecture; content strategy for e-mail communications Develop public relations for ad agency and clients, such as Greenwood Investment Corp.
Brierley & Partners Advertising, Dallas TX 2/96-11/96 Brierley & Partners is one of the worlds largest relationship management agencies. Director of Communications (equivalent to Associate Creative Director)
Lead creative team for Dallas home office, with primary emphasis on co-owned/branded direct marketing programs for United Airlines Silver Wings Plus Produce newsletters, direct mail and Web sites for United Airlines Silver Wings Plus Develop content for selected Web site projects, such as Hertz and Brinks Home Security
Temerlin McClain (Now TMc), Irving TX 4/94-1/96 TMc is a full-service ad agency and one of the largest in the Southwest.
Creative Supervisor, Direct Services
Senior project manager of team that produced 10 American Airlines AAdvantage newsletters (bimonthly or quarterly) for the U.S. and worldwide markets Award: 1995 Freddie "Best U.S. Airline Newsletter," the first time AA received this award Led team in redesign of newsletters to todays award-winning format; develop first Internet distribution of newsletter Develop content for Web sites, such as original American Airlines site at amrcorp.com Develop concepts for direct mail and collateral for American Airlines frequent flyer programs and other selected accounts, such as JCPenney, GTE and NationsBank
Rapp Collins Worldwide, Irving, TX 4/91-5/93
One of the worlds largest direct marketing agencies, Rapp is an Omnicom Group Company.
Project Manager and Senior Copywriter, Creative Department
Supervise team producing collateral for American Express Travel marketing program Serve as creative liaison to NY-based client Develop direct mail, collateral and print ads for national accounts, such as Continental Airlines, Hyatt Gold Passport and IDS Financial Services Write and present new business proposals to potential clients
Selected Clients from Advertising and Direct Marketing positions
Altitude Software (Web demo and CD-ROM scripts) America Online (new Web page for AOL AAdvantage program) American Airlines (direct mail, newsletters, collateral, print ads) American Express Travel and IDS Financial Services (collateral, direct mail) Compaq Computer Corp. (collateral, direct mail, Web interactive marketing) Electronic Data Systems (EDS) (internal communications collateral) Fisher Price Toys (Web strategy, advertising, direct mail) i2 Technologies (marketing strategy, collateral, Web content, advertising) JCPenney (direct mail, collateral, newsletters) Jenkins & Gilchrist (print ad campaign) Nations Bank PC Banking product launch (consumer print ads) PrimeCo Telecommunications (collateral, direct mail) SEARS (direct mail, collateral) Snelling Personnel Services (collateral) Southwest Airlines (Web content, collateral, direct mail) Sterling Commerce (Sterling Software) (trade ads, collateral) Texas Restaurant Association (marketing strategy, collateral, direct mail, advertising) United Airlines (direct mail, Web sites for Silver Wings Plus and On-Call Vacations) Computer and Technical Skills Proficient in either Macintosh or Windows platforms, plus most word processing software and QuarkXpress. Familiar with Web authoring or editing tools, such Cute FTP Highly skilled in development of Web site navigation and content and online advertising programs Excellent knowledge of search engine optimization (SEO) techniques Starter Jobs in PR and Media Relations
Texas Dept. of Commerce Tourism Division, Austin, TX 1/89-2/91 As program administrator, I implemented advertising and public relations programs to promote Texas tourism within the U.S., Asia and Europe ($18M budget).
Austin Independent School District, Austin TX 8/85-1/89 At this time, Community Education was one of the largest adult programs of its kind in the nation. I served as community relations specialist, managing marketing, media relations and publications. References furnished upon request.
